![]() Even if you are not a software or service-based business, it’s highly likely that what you are selling will change (fairly quickly) over time. If you look at this list, you may realize that many new businesses or startups fit in here. For example, if Apple had chosen to feature their first computer as part of their logo, it would have felt out-of-date very quickly. If you are in a rapidly changing field you probably don’t want to create an icon based on what you do or sell now, because it may quickly look out of date. Businesses whose offerings will change.So Google, HP, and other brands just stick with their name or their initials. It’s difficult to visualize software or technological processes. Software and other technology driven businesses.Lawyers, CPAs, and business consultants often choose type-only logos because it’s so challenging to visualize what they are selling. Would West Elm feature a wine glass or a couch or a whole house? Would Tiffany’s feature a ring or a spoon or a candlestick? This is likely why companies like Tiffany’s, Crate&Barrel or West Elm have chosen this approach. Businesses with a wide variety of products or services.These logos are especially useful for these circumstances: If you look at the companies that have wordmark logos there are a couple of common themes. However, hiring a full-service branding firm is likely out of your budget.Ī wordmark logo can be quickly created at a lower cost with much less risk of creating a visual monstrosity. Understanding the challenge of creating a great graphic or icon logo, you can see why inexperienced, low-cost designers can rarely produce great results. Focusing only on your typography and colors and not trying to synthesize your entire brand into a symbol is much easier. The hallmark of a well-designed logo is simplicity: a graphic that distills your brand essence into a distinct and simple graphic. Finding a designer able to create a strong logo can be difficult, especially when you have limited money to spend. ![]() Creating a well-designed, memorable graphic symbol that accurately represents your brand image is hard! We’ve all seen too many poorly designed logos-logos that look amateurish in their design or where the concept of the design is confusing or off-target. Many companies end up with poor graphic logos. Educating people to associate the graphic with your brand requires additional effort. While a well-designed graphic can reinforce a name (for example with Target or Domino’s), it’s more likely that you are developing a new symbol. As a new business, or any business with limited funds for marketing, getting prospects to recognize and remember your name is one of the most important factors in the succeeding. Wordmark logos reinforce your brand name. But unlike brands such as Target or Nike, they have no additional graphic for their logo Benefits of a type only logo These brands have a distinct way of typesetting and coloring of their company name. Some companies that have wordmark logos are: Tiffany & Co., West Elm, Google and Sony. You may not have thought about it before, but some companies have logos with a symbol and some just have a distinct way of typesetting their company name. But many businesses would be better served investing in a simple text-only or wordmark logo, rather than having a logo with a graphic icon. Having a logo for your business is a great way to visually identify your brand. So this was an interesting experiment to see what it would produce.Most, if not all, businesses want a logo, which is understandable. It is unsure on how the letters are to be arranged and how many to use, even though in the prompt you are defining the text you want. Through my experience with Midjourney, I have seen that when it comes to adding text the AI always struggles. ![]() You can also try these with other AI Image generation tools, results may vary. So this whole post is an experiment to see we can get that is usable from Midjourney, I will share the prompts in the image caption, so feel free to use these prompts for your own creations. Essentially you simply provide a text prompt to the Midjourney AI and it will produce 4 images for you to review. In case you are new to Midjourney you should check out some of our other posts to get familiar, and. Midjourney is by far the easiest and most popular tool being used these days, so in this post we will focus on using Midjourney to create some awesome logos. With the speed of progress with AI based image synthesis and generation there are no limits to what you can create with AI tools like Midjourney. ![]()
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